Australian social enterprise Worn For Good has launched its first collection drop, after a two-year build up, Ragtrader reports.
The business, which was founded by friends Pip Best and Sophie Palmer, collects donations of pre-loved or last-season clothing from influencers, fashion authorities and brands including P.E Nation, Bassike and Scanlan Theodore.
Worn For Good then sells the pieces – promoting a circular fashion model and reducing textile waste – and donates the profits to one of three charities of the customer’s choice – Womens Community Shelters, Greening Australia or Look Good Feel Better.
From the first collection, Worn For Good has so far raised $704 for Womens Community Shelters, $306 for Greening Australia and $110 for Look Good Feel Better.
Building an engaged fanbase on its Instagram page, Worn For Good gives consumers the opportunity to shop designer pieces sustainably, while also giving back and helping the community.
For further insight into the enterprise, Ragtrader spoke to co-founder Sophie Palmer about how the business has performed so far.
Why did you initially start Worn For Good (WFG)?
Pip and I met in 2015 and quickly became friends.
A shared sense of humour and a mutual interest in women’s empowerment, sustainability and social justice, WFG was born out of our first hand experiences in witnessing the issues that systemically affect disadvantaged communities, both locally and across the world.
We had a strong vision to create something meaningful that was grounded in community connectedness and giving back to people in need – and that was ultimately good for the planet.
Although we had different skillsets and experiences that spanned many industries, together we had a combined 15+ years of experience of working in not for profits.
So, after countless catch ups and meetings in the sauna, our idea grew and evolved into something we are really proud of.
We hope our initiative encourages a positive conversation around sustainability and brings to the forefront issues that many vulnerable and marginalised communities face.