Australia’s youth have taken over business networking while “older” people are having more of a say on Facebook, the most popular social network.
LinkedIn is for young people, seniors are flooding Facebook’s feed and Snapchat users are more likely to be under the age of 17 than over the age of 35.
These are the surprising results of a new study into who is using social media this year.
And experts say we can expect more social media ghettos to emerge as users try to escape their parents, their bosses or get online for the first time.
The study, conducted by the Pew Research Centre in the US, surveyed more than 1500 adults on their use of social media and found young adults were attracted to more than just Twitter and Instagram.
“Young adults continue to report using Facebook at high rates but older adults are joining in increasing numbers,” the study found.
More than six in 10 adults aged 65 and over now use Facebook, the study said, up 14 per cent from just one year ago.