St Vincent de Paul Society has launched its new website and fundraising platform for the Vinnies CEO Sleepout event created by Melbourne independent digital agency Inlight, Campaign Brief reports.
The Vinnies CEO Sleepout event attracts over 1,000 participating business leaders in Australia and last year generated over $5.8 Million in aid for the 105,000+ Australians experiencing homelessness. Inlight, together with Funraisin, partnered with the St Vincent de Paul Society to redesign their website to drive engagement with the event and encourage more donations to the cause while leveraging a donation platform that catered to every technical requirement.
The new website featured an entirely user centric design, addressing key needs and removing friction points in order to provide a seamless user experience. CEOs now have greater engagement opportunities with the communities in which they are engaging to raise much needed funds. Similarly the donor experience has been completely revitalised to make the entire user journey look, and feel, world-class.
Says Harley Donaldson, creative director, Inlight: “Building on our past insights from a group of super busy CEOs, we worked with the Vinnies team to redefine and simplify the entire fundraising process – setting up this year’s event to be the most successful yet.”
As homelessness is often portrayed to the public in terms of statistics, it was a key consideration that the idea of ‘stories’ was prominent in the new website. These stories serve to raise awareness around the people experiencing the extreme isolation and desperation of homelessness. This represents a key feature on the new website with great attention given to providing an engaging, storytelling design.
Says Anneloes de Graeff, national manager strategic marketing, St Vincent de Paul Society National Council of Australia: “Inlight has been a great partner who has assisted us with the review of our existing website and translated the insights into a product that is user friendly for the Vinnies CEO Sleepout participants, donors and the Vinnies CEO Sleepout administrative staff. The professionalism, dedication and enthusiasm of Inlight in finding solutions for all our wishes resulted in a positive co- creation of an outstanding website.”