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Cyber-bullying campaign launched

A 14-year-old girl from a well-known Northern Territory cattle family who took her own life this month has been remembered by her family as a “kind, caring and beautiful soul” as they launched a social media campaign to raise awareness of bullying and harassment, ABC News reports.

The family of Amy “Dolly” Everett, who was once the face of iconic Australian hat company Akubra, said they wanted to spare other families the grief they were experiencing at her loss, which they said came after she was tormented by cyber bullies.

In a statement provided to the ABC, parents Tick and Kate Everett and sister Meg thanked the community for the “overwhelming response we have received since our world came crashing down around us when our beautiful Dolly left our family”.

“Our daughter Dolly was the kindest, caring, beautiful soul, and she was always caring for animals, small children, other children at boarding school who were less fortunate than herself.

“Out of all the sadness that the loss of our daughter has brought to our lives, we feel that through losing Dolly we would like to help other families by making an awareness of bullying and harassment that some people are sadly subject to.”

They said their goal was to establish a trust called “Dolly’s Dream” to raise awareness of bullying, anxiety, depression, and youth suicide, and on social media had been using the hashtags #stopbullyingnow and #doitforDolly.

“Before Dolly died, she completed a drawing and wrote the words ‘Stand up, speak even if your voice shakes’,” her family said.

“This powerful message tells the dark, scary place our beautiful angel had travelled to.

On Facebook, Tick Everett said Dolly’s life “will not be wasted” if the family could stop the suffering of others.

Hundreds of mourners gathered at Casuarina Street Public School in Katherine on Friday to farewell the 14-year-old who took her life on January 3 after being bullied online, WA Today adds.


Cyber-bullying campaign launched after suicide of Akubra face Amy ‘Dolly’ Everett (ABC News)

Family of Amy ‘Dolly’ Everett urges people to ‘be kind’ at teen’s funeral (WA Today)


Amy ‘Dolly’ Everett starred in an Akubra ad campaign featuring this picture, taken eight years ago. (Facebook: Akubra)