Important announcement regarding Berri Juice

Important announcement regarding Berri Juice

06/01/2020
Important announcement regarding Berri Juice

Church Resources in association with Lion Dairy & Drinks (Dairy & Drinks) are continuing to review our categories in response to the marketplace and changing customer and consumer preferences. Lion Dairy & Drinks is investing significantly in juice innovation, and they are working hard to drive demand and bring more value to the category.

A recent strategic review of their juice business has identified the need to invest in their Smithfield juice manufacturing site to improve efficiency and support their competitiveness going forward. As a result of this review, Lion Dairy & Drinks has decided, with Lion board endorsement, to discontinue bulk 2L Ambient Juice. They will continue to innovate in the 1L segment. This shift aligns with their Sustainability Promise. 

What this means for your organisation:

  • From 2020, Lion Dairy and Drinks will no longer manufacture Berri 2L Ambient Juice
  • Last orders for all Berri 2L products must be received by Friday, 17 January 2020. 
  • There is no impact to range of 1L Ambient Juice and smaller sizes.
  • There is no impact to range of Fresh Juice (including 2L Daily Juice & 3L Mildura products).

 

These changes do not impact their Chilled Juice brands or fruit growers. Customers and consumers across Australia will continue to enjoy their great tasting Prima and Just Juice products as normal, while also driving focus and growth across their juice and non-alcoholic ready-to-drink portfolio. This investment signals Dairy & Drinks commitment to the juice category and will ensure the Smithfield site is best set up to be agile and able to adapt to delivering innovative new products that their customers want now and in the future.

Appropriate Replacement Product Options:

  • 1L Just Juice (read PDF), reduced to $1.63
  • 2L Daily Juice (read PDF), $3.90
  • 3L Mildura, $3.25

View the Lion Dairy Aged Care Core Range.

Over the following weeks, Lion Dairy & Drinks will collaborate with you on phasing last orders into your network to ensure a smooth transition for both businesses.

If you have any queries or would like to discuss this further, please email
Tim.Scarpella@Lionco.com or call Lion Dairy & Drinks on 1800 000 570 between Monday to Friday 7am-8pm/ Saturday 7am – 5pm (AEST).

Alternatively, talk to Church Resources to enjoy access to a wide range of Australia’s favourite milk, dairy and juice brands from Lion Dairy & Drinks. Contact us below if you have any queries:

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